How to Attract Top Talent to Your Marketing Department

 

What do you like about your company?

Is it the reputation that they hold within their industry? Or perhaps their family first mentality? Or is it the room for advancement?

Chances are that what you like about it will be what attracts others. That is what should be marketed when presenting a new role to possible candidates.

“What attracted you to your company is what will attract others”

The Why

Think back to when you applied and were interviewed.

Why did you want to work there?

Write the reasons down. Again, these will be key marketing factors when presenting new opportunities to job seekers. Then start by pointing out some of the reasons you wanted to work there. Now back them up with what you have discovered. For example:

The Reason: You wanted to work at company A because it seemed like a great opportunity to advance within a marketing career.

Your Findings: You found that most marketing assistants have an excellent opportunity to advance to higher level marketing positions within the company.

This is not only attractive to job seekers but will also attract the right candidates, those whose attitude aligns with the company’s missions, visions, and values.

According to Inc.com Millennials are looking for 3 things:
Growth opportunities
Retirement benefits
Work culture

And 46% of Millennials left their last job due to a lack of growth opportunities.

Knowing what your ideal candidate wants and touching on these points while marketing the position can increase your number of qualified candidates.

The Expectations

Another great way to attract top talent is to be clear on the expectations of the role.

What would someone successful accomplish in the next quarter or year? What are the key qualifications needed and which ones are desired?

Clearly outlining the type of candidate that is being sought will help you, ensuring that the right candidates apply for the role. Be clear when outlining the years of experience desired and what qualifications are required for the role. For example:

“Must have at least 7 years of experience in web graphic sales and have advanced knowledge of corporate sales and online/social media marketing techniques”

VS.

“Sales experience and a marketing background”.

A hundred people might apply to the second description and only two could be qualified where if you post the first description, a much higher percentage of candidates will actually be worth your time.

Be Aware

Be mindful and aware of company reviews on sites such as LinkedIn, Glassdoor, Indeed, etc.

This will help you answer any bad press associated with your company. Taking the time to thank others for positive reviews also will reflect positively on your company. You should also know, is your hiring process hurting your business?

Like purchasing a product, job seekers often research reviews written by previous employees. You need to create a positive culture, especially online, if you want the best talent. Most candidates are drawn to a company because its people are excited to be working there are talking about it.

Know what is being said about your company – the good and the bad – many job seekers do their research before applying

Top talent is selective even during times of high unemployment rates. To attract them, you should have the right company vibe, positive culture, and raving (in a good way!) employees. Company culture is now a very trendy topic in today’s workplace because many of us spend the majority of our time at work. And who would want to spend time in a place that is not a positive place to work? Everyone wants be a part of a positive community, they want to be a part of a bigger family. Make your company that family.

What do you do to market your company’s opportunities? Please comment below.

 

Why You Need Multiple Resumes Ready When Job Hunting

 

 

We live in a generation when millennials are the ‘jack of all trades’.

 

And as such, it is a good strategy to have multiple resumes during your job search.

 

You may manage a team, have marketing skills, write, and even do graphic design.

 

Should all these skills be used when writing resumes?

 

Absolutely not! The result would be a crowded resume. This could be counterproductive in attracting recruiters/hiring managers. The only time it might be appropriate is if the position was calling for all of your skills. But let’s be honest – that would be a rare occurrence.

 

I’m not saying it’s a bad thing to have so many qualities and skills at your disposal – just it’s not necessary to put them all in one resume.

 

The best way to ensure all of your marketable skills are noted in your resume? Have different versions of your resume.

Be Specific When Writing Resumes

 

Having all of your marketable skills noted in one resume may result in a recruiter/hiring manager passing on it due to irrelevant experience being listed.

 

When writing resumes, tailor them to the different roles you are planning to apply for in mind. For example, you would not want to showcase all of your web design skills and knowledge of design and editing software when applying for a team management role that has no relation to the area of web design.

 

Take your general resume and make more specific resumes…

 

General Resume

Skills:

  • Website design
  • Software Development
  • JAVA
  • SEO
  • Team coaching
  • Team Management

Experience

  • 5 years at company XYZ developing websites
  • 2 years at ABC leading a team of marketers
Website Development Resume

Skills:

  • Website design
  • Software Development
  • JAVA
  • SEO

Experience

  • 5 years at company XYZ developing websites
Management Position Resume

Skills:

  • Team Coaching
  • Team Management

Experience

  • 2 years at ABC leading a team of marketers

 

It is always important to create a resume tailored for the type of role you are applying for.

 

Failing to do so is a common mistake many job seekers make. This costs them the opportunity to be invited for an interview.

 

When you are applying for a specific role within a specific industry, showcase the skills and qualifications that would make you suitable for that particular role and nothing else!

 

Sure – additional skills can be discussed or casually mentioned during an interview, but the whole point of the resume is to get you into that interview.

 

Here are 3 ways you can use a wide range of experience to your benefit when writing resumes:

 

  1. Refocus your job history so that it makes sense for the job you are applying to.

i.e. If you are looking to move from web design into a management role instead of saying that you sometimes were a team leader for your web design team try saying something like: “Managed a team of designers”. Basically, highlight any managerial aspects of the job not your web design work.

  1. Concentrate on the wider themes in your job history.

What have you been doing consistently in your different jobs? Was it organization? Team leader? Great customer service? Many of these are skills that employers are looking for. Focus on them to make up for any lack of specific job experience.

  1. Reorder your work history.

Instead of listing your work history in the typical chronological style, organize it based on job type. Start with the jobs that best relate to the role you are applying for and use headers for the different sections if it makes sense to do so.

 

The best advice for writing resumes? Just like in marketing, you need to know your target market.

 

As Kayla from the Mentat suggested:

 

The best way to tailor your resume is to familiarize yourself with your audience. Doing research on the company and reviewing the job post can give you a sense of how the recruitment team will review your resume and what experiences and qualities they are looking for in a candidate. Brainstorm what transferable skills and qualities you already have and when writing your resume, read through the job description and ensure you have shown evidence in your resume that you meet the qualifications and can complete each responsibility that they list.”

 

Having a different resume for each industry you are interested in and applying for will allow you to focus on the specific skills and qualifications that make you perfect for that role.

 

Having a focused resume will help make your resume stand out in the 100s of resumes recruiters/hiring managers receive.

 

This will keep you prepared, ready to apply for the next opportunity that may come your way.

Even if you are not actively searching, keep your resume up to date. Make sure that you modify your resumes as you gain experience and/or new skills within specific areas. This will ensure you are ready for whatever comes along and will allow you to respond quickly to job postings. Working on them occasionally will also help make writing resumes over time, less difficult and then you can focus on finding right career – whether it be your dream job or dream company.